Final Advert Evaluation

Final Advert Evaluation

Virtus Potem Advert

My advert starts with a close up shot of the product on a table with a sign below, saying what the product is (Virtus Potem). Then there is a long shot of a person behind the table, talking to a member of the public. The member of the public tries to lift a really heavy box but can't, they then drink some of this product and try to lift the really heavy box again, this time, they lift it with ease, proving that this drink can increase strength with one sip. After this, the camera is on a group of people who are just milling around, minding their own business. We hear someone shout "come and get your Virtus Potem" which in repsonse, a person in the crowd stops, looks towards where the voice came from, says "did someone say, Virtus Potem?!" and then runs excitably towards the camera, with the crowd following him and trying to fight each other to get to the table where the drink is before everyone else. The camera follows the crowd as they run and push past one another, until they get to the table, where they continue to fight and try to get the drink first, while the person behind the table is trying to tell them "there's enough to go around". We then have big yellow text on a turquoise background, saying "Virtus Potem" and blue writing underneath with the slogan "putting the extra, into extraordinary" with the "extra" in big red writing so that it stands out as an important word. Finally, we finish with a shot of the man behind the table, drinking the product, then turning to smile at the camera. We also have the website in white text at the bottom of the screen along with "terms and conditions apply".

This advert was made with the idea that this product is fairly new, so there are still people giving out free samples so that everyone can taste it and see how good it is, and then tell others about it so that more people will buy it. This advert was also to show how much people like the product already, hence the person who recognises the name, says it out loud, then everyone runs and fights for it, because they know how amazing it is, and want it for themselves.

During production, we had several issues. One of the main problems for us, was the sound during recording. Because of where we were recording, we had a lot of background noise, which meant that we couldn't hear the actor's voices properly. In order to fix this, we tried to use a boom mic to direct the sound better so that could hear the actors over the background noise. However, we had another problem with the boom mic not working properly, so we had to resort to waiting until the background noise died down enough to get decent shots filmed. Also during filming, we had an issue with the cast remembering all of their parts. We fixed this issue by letting them improvise a bit. The actors ended up saying and doing what they felt was right, while also covering what we needed them to at the same time.

Overall, despite the issues we had to overcome, I think that all of the planning, filming and editing of this advert went well and the outcome was a success. The few people that have watched this production have all agreed that it was well done and that they liked it very much.

 Shot list

 Storyboard one

 storyboard 2

Advertising Critique #2

The Crew Advert

This advertisement is for a new viral series called 'The Crew', which is basically a studio based show, where 4 male YouTubers sit in a studio full of female fans, and talk about topics that typically, girls would talk about.
This advert was viral, because the show is viral, it makes sense for the advertisement to be where the viewers will see it.

This advert starts with a few shots of fans lined up outdoors screaming and making lots of fuss.
We then see a person sat at a computer, and doing what looks like editing the show. After that, the logo for the show appears on screen, on a pink background, before the words '4 guys' appears. We then see the four boys, Marcus, Alfie, Jim and Caspar, and their names come on screen next to them, so we all know who is who. Then, one by one, the words 'explore', 'all things' and 'girl' appear on screen, again with a pink background and black text. Next, we get a few shots of the cast and crew backstage talking to producers and asking questions. After this, we see a few shots of the cast sat together and messing around, having a laugh backstage.After this, there are a few more quick shots, this time of the cast taking pictures with the fans. Then, there are a few seconds of backstage again, sorting out the set etc. and Jim answering a few questions about the show. We get a full view of the main part of the studio - the part where the cast and audience will be sitting.Then they show a couple of clips from the episodes, and a member of the production team talking about Jim messing up during filming but carrying on anyway. Then , we are shown a few short shots of the audience, and the cast again, before seeing Alfie backstage talking about Marcus in the shot that we have just seen. Next, we have a shot of Jim and Alfie playing what they call 'The Finger Game' The last part of the advertisement is lots of short clips from episodes of the show, before ending with the whole audience, with the cast in the middle, shouting "it's a wrap!"
We also then see the logo in black with a pink background, followed by the premiere date, and links to each member of the cast's YouTube channel, saying "click to subscribe".

This advert was made and broadcasted so that people would know about this web series, because it's new and otherwise, nobody would know about it, so nobody would watch it.
This advertisement worked, as the first episode got 303, 908 views in the first two weeks of it being uploaded to YouTube, while the second episode got 295, 021 views in the first week since it was uploaded onto YouTube.

I think this advert was a great success, and I also think it was great to watch. I liked to see something familiar, - the 4 members of the cast - as this kept me interested for the whole 1min 52secs of the advert, and made me want to watch the show when it is uplaoded online.
The Crew Advert

Advertising Critique #1

Cadbury's - Gorilla

Cadbury's statement:  "Drumming gorillas, Phil Collins and Glass And A Half Full Productions? Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that's what we aim to continue to do; simply make you smile. So if a drumming gorilla's not enough, wait until you see what else we have up our sleeves. Sign up if you're curious..."

This advert starts off with a purple background and the 'Glass And A Half Full Production' text and logo in the centre. The camera then pans right to a close up a Gorillas eyes and nose and moves around a little as the gorilla slowly blinks. We then see a medium shot of the gorilla moving his head up and down as if he is taking very deep breaths, with his eyes closed. Then, we see an extreme close up the gorilla's nose, which quickly pans out to be a close up of the eyes and nose again. The camera carries on panning out until we can see the gorilla's whole face and the tops of his shoulders as he carries on breathing heavily. We then get another close up shot of just the gorilla's face and he grunts in the direction of the camera. The whole time, we can hear music by Phil Collins (In The Air Tonight) playing in the background. The camera then pans out slowly as we see the gorilla shut his eyes and tilt his head from one side to the other as if to 'limber up' for something. As the camera carries on panning, we see that the gorilla is sat behind a drum kit, and appears to be in some sort of studio. The gorilla then takes one huge breath, and as the drums start in the Phil Collins music, the gorilla starts to enthusiastically play the drums too. This is a mid-long shot as the gorilla starts to play, before cutting quickly to a mid shot of his head and shoulders and we can still him lifting the drumsticks and slamming them down as he plays. In this shot, we can also see that the gorilla has an ear piece in his left ear, and we can also see that he is happy as he starts to smile, showing some of his sharp teeth. It then goes back to a long shot where we can see the whole gorilla and the whole drum kit, as he carries on playing, using his whole body to get into rhythm. The camera then pans out so that we slowly see more and more of the studio. (speakers, microphones etc.) and as a microphone appears, the screen fades to purple and an animated image of a Dairy Milk bar appears on screen and again in white text, 'A Glass And A Half Full Of Joy' appears on screen under the chocolate bar.

This advert was planned, filmed and broadcasted shortly after Cadbury's had an issue with their chocolate being found to have salmonella bacteria in it. Cadbury's then had to find a way to come back and get a good reputation again. Although a gorilla playing the drums doesn't have anything to do with chocolate, it is something that will be remembered. The use of purple also reminds everyone that it is a Cadbury's production, and whether they like the advert or hate it, people will more than likely remember that it is Cadbury's, then, when looking for chocolate, they will probably choose it, as people are usually drawn to familiar things that they know.

Proof of this working is that the advert went viral pretty quickly. People were sharing it on facebook, twitter and other social networking sites, saying many things about it. Even the people that hated it and shared it in order to say how bad they think it is, they were encouraging other people to watch it, which is what the company wanted, more people to watch the advert and remember them for it.

Watching this advert, I feel that it is a great production that did very well. The figures rose impressively after this advert was broadcasted on tv and online, proving that this approach to the campaign worked how they wanted it to. Watching this advert makes me feel happy, seeing something which you don't see every day, or probably ever, -a gorilla playing Phil Collins on the drums- makes me smile and sometimes even laugh a little. This feeling is then linked to this advert, which is then linked to the company, so it will then make me associate Cadbury's with happiness and joy, encouraging me to buy it.