Advertising Critique #2

The Crew Advert

This advertisement is for a new viral series called 'The Crew', which is basically a studio based show, where 4 male YouTubers sit in a studio full of female fans, and talk about topics that typically, girls would talk about.
This advert was viral, because the show is viral, it makes sense for the advertisement to be where the viewers will see it.

This advert starts with a few shots of fans lined up outdoors screaming and making lots of fuss.
We then see a person sat at a computer, and doing what looks like editing the show. After that, the logo for the show appears on screen, on a pink background, before the words '4 guys' appears. We then see the four boys, Marcus, Alfie, Jim and Caspar, and their names come on screen next to them, so we all know who is who. Then, one by one, the words 'explore', 'all things' and 'girl' appear on screen, again with a pink background and black text. Next, we get a few shots of the cast and crew backstage talking to producers and asking questions. After this, we see a few shots of the cast sat together and messing around, having a laugh backstage.After this, there are a few more quick shots, this time of the cast taking pictures with the fans. Then, there are a few seconds of backstage again, sorting out the set etc. and Jim answering a few questions about the show. We get a full view of the main part of the studio - the part where the cast and audience will be sitting.Then they show a couple of clips from the episodes, and a member of the production team talking about Jim messing up during filming but carrying on anyway. Then , we are shown a few short shots of the audience, and the cast again, before seeing Alfie backstage talking about Marcus in the shot that we have just seen. Next, we have a shot of Jim and Alfie playing what they call 'The Finger Game' The last part of the advertisement is lots of short clips from episodes of the show, before ending with the whole audience, with the cast in the middle, shouting "it's a wrap!"
We also then see the logo in black with a pink background, followed by the premiere date, and links to each member of the cast's YouTube channel, saying "click to subscribe".

This advert was made and broadcasted so that people would know about this web series, because it's new and otherwise, nobody would know about it, so nobody would watch it.
This advertisement worked, as the first episode got 303, 908 views in the first two weeks of it being uploaded to YouTube, while the second episode got 295, 021 views in the first week since it was uploaded onto YouTube.

I think this advert was a great success, and I also think it was great to watch. I liked to see something familiar, - the 4 members of the cast - as this kept me interested for the whole 1min 52secs of the advert, and made me want to watch the show when it is uplaoded online.
The Crew Advert