Virtus Potem Advert
My advert starts with a close up shot of the product on a table with a sign below, saying what the product is (Virtus Potem). Then there is a long shot of a person behind the table, talking to a member of the public. The member of the public tries to lift a really heavy box but can't, they then drink some of this product and try to lift the really heavy box again, this time, they lift it with ease, proving that this drink can increase strength with one sip. After this, the camera is on a group of people who are just milling around, minding their own business. We hear someone shout "come and get your Virtus Potem" which in repsonse, a person in the crowd stops, looks towards where the voice came from, says "did someone say, Virtus Potem?!" and then runs excitably towards the camera, with the crowd following him and trying to fight each other to get to the table where the drink is before everyone else. The camera follows the crowd as they run and push past one another, until they get to the table, where they continue to fight and try to get the drink first, while the person behind the table is trying to tell them "there's enough to go around". We then have big yellow text on a turquoise background, saying "Virtus Potem" and blue writing underneath with the slogan "putting the extra, into extraordinary" with the "extra" in big red writing so that it stands out as an important word. Finally, we finish with a shot of the man behind the table, drinking the product, then turning to smile at the camera. We also have the website in white text at the bottom of the screen along with "terms and conditions apply".
This advert was made with the idea that this product is fairly new, so there are still people giving out free samples so that everyone can taste it and see how good it is, and then tell others about it so that more people will buy it. This advert was also to show how much people like the product already, hence the person who recognises the name, says it out loud, then everyone runs and fights for it, because they know how amazing it is, and want it for themselves.
During production, we had several issues. One of the main problems for us, was the sound during recording. Because of where we were recording, we had a lot of background noise, which meant that we couldn't hear the actor's voices properly. In order to fix this, we tried to use a boom mic to direct the sound better so that could hear the actors over the background noise. However, we had another problem with the boom mic not working properly, so we had to resort to waiting until the background noise died down enough to get decent shots filmed. Also during filming, we had an issue with the cast remembering all of their parts. We fixed this issue by letting them improvise a bit. The actors ended up saying and doing what they felt was right, while also covering what we needed them to at the same time.
Overall, despite the issues we had to overcome, I think that all of the planning, filming and editing of this advert went well and the outcome was a success. The few people that have watched this production have all agreed that it was well done and that they liked it very much.
Shot list
Storyboard one
storyboard 2
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