Adverts are used to show the public about a product or campaign, and this can be for more than one reason. Sometimes, an advertisement is made to show a new product/campaign, but sometimes, it is made to simply boost the sales.
There are many strategies and techniques used to make an advertisement effective. The main goals for an advert are; to inform people about something, to make them remember that product, campaign or company, or to make them buy something. In order to achieve any of these goals, the advert needs to include certain things. The most important things are; something to interest the audience, something to help them remember, and a slogan/theme song. Adverts also sometimes use something already well known to get the audience interested. Playing a popular song in the background can get the audience paying attention, and help them to enjoy watching it. Also, in moving and still image adverts, using well known celebrities can get people interested, and keep them interested.
Advertising, as well as any other form of media, has certain morals, ethics, regulations and censorship that they have to follow. These can include things such as, not using bad language and only using facts, not using false statements which are portrayed as facts. Some things are very difficult to advertise while sticking to the regulations, for example, cigarettes. The advertising company has to convince the audience that cigarettes are good and that they should buy them, but at the same time, the company is not allowed to tell the audience that the cigarettes are good for them and will not harm them, because they will.
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